The Marketing Implications of Value Chain Governance Strategies of Wine Products Using Geographical Indications (GIs) in Italy and UK

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ژورنال

عنوان ژورنال: International Journal of Food and Beverage Manufacturing and Business Models

سال: 2017

ISSN: 2379-7509,2379-7495

DOI: 10.4018/ijfbmbm.2017070102